Crowdsourcing
The act of taking a task and outsourcing it to a large group of people or community in the form of an open call.
A Distributed problem-solving and production model:
- Problems are broadcast to an unknown group of solvers (crowd) in the form of an open call for solutions.
- Crowd submits solutions and also sorts through the solutions, finding the best ones.
- These best solutions are then owned by the "crowdsourcer" and the winning individuals in the crowd are recognized and rewarded.
- Crowdsourcing produces solutions from volunteers or from experts or small businesses which were unknown to the initiating organization
Why Crowdsourcing?
- Problems can be explored at less cost and quick
- Tap a wide range of talent
How Different?
- From ordinary outsourcing: Problem is outsourced to an undefined public rather than a specific other body
- From open source: In open source production is a cooperative activity initiated and voluntarily undertaken by members of the public. In crowdsourcing the activity is initiated by a client and the work may be undertaken on an individual or a group
Where before?
- RYZ is a crowdsourcing footwear company launched in June 2008. The company allows any member to submit designs and critique and vote on other members' designs. Top vote-getters are produced as actual shoes
- Emporis, a provider of building data, has run the Emporis Community (a website where members can submit building information) since May 2000. Today, more than 1,000 members contribute building data throughout the world.
- Wikipedia is often cited as a successful example of crowdsourcing, despite objections by co-founder Jimmy Wales to the term.
- Zeros 2 Heroes Media, a Canadian crowdsourcing site, allows unpublished comic book writers and their pitch to be selected for production. Crowdsourcing on the site also led to the re-launch of the ReBoot animated TV series in comic form. 16 projects from various writers have been successfully pitched and selected as of June 2008 based on user votes.
- Since 2004, MoveOn.org has applied crowdsourcing to a variety of challenges related to organizing a political movement including phone banking, field organizing via house parties, and the creation of ads against opponents.
- Contribution of videos in Video communities such as YouTube
- Threadless, an Internet-based clothing retailer, sells T-shirts which have been designed and rated by members of the public.
- Cambrian House applies a crowdsourcing model to identify and develop software and web-based businesses. Using a simple voting model, they attempt to find sticky software ideas that can be developed using a combination of internal and crowdsourced skills and effort.
- The search for aviator Steve Fossett, whose plane went missing in Nevada in 2007, in which up to 50,000 people examined high-resolution satellite imagery from DigitalGlobe that was made available via Amazon Mechanical Turk. The search was ultimately unsuccessful. [19] [20] Fosset's remains were eventually located by more traditional means
- In 2006, the American online DVD rental company NetflixNetflix announced that they were offering a $1,000,000 prize for anybody who could improve their existing DVD rating system by at least 10%. Contest participants can download vast amounts of anonymized data from Netflix to test their proposals. In addition to the big prize Netflix is offering annual progress prizes of $50,000. So far 17,000 attempts have been submitted; the best showing an improvement of 8.26% over Netflix's current system.
- Shutterstock uses crowdsourcing to generate its library of over 5.7 million royalty free stock images.
Recent Additions
0 yrs. Ago
Added by: hariharan
0 yrs. Ago
Added by: Vasantha
0 yrs. Ago
Added by: Vasantha
0 yrs. Ago
Added by: Vasantha
0 yrs. Ago
Added by: Aqeel